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Breakthrough Target-marketing Software Program
Willis Advertising introduces a unique, patented technology that allows companies to cost-effectively communicate with prospects, clients/customers, distribution networks, and employees, without the cost of e-mail, fax, direct mail, database management, telemarketing, or traditional media advertising. Audiences can be targeted both geographically and demographically. Communications can be customized and the technology is not subject to spam or "do-not-call" legislation.
 The medium for this marketing and communications breakthrough is that of a simple computer screensaver, but the capabilities are extraordinary. It’s called the BroadCast ScreenSaver™ and it makes it possible for a company to broadcast personalized messages, advertisements, video clips, animation or printable coupons, directly to selected end-users’ office or home PCs.
The BroadCast Messaging Center™ maintains comprehensive reports for each licensed company and their end-users. At any time, the licensed company can see how many ScreenSavers have been installed, the number of active users, how many "proven views" of their ads have been recorded, and the number of click-throughs to the company’s web site. The average click-through rate from a BroadCast Ad is an astonishing 42% of active users per day.
The total cost of the BroadCast ScreenSaver basic license package is less than $13,000 for one year. This includes licensing for 1,000 end-users, 1,000 CD-ROM copies and unlimited text messaging. BroadCast ads, video clips and coupons are additionally charged on a "proven view" basis, plus conversion or development fees. A company can increase the number of licensed end-users at any time.
There are a growing number of companies and non-profit organizations currently using the BroadCast ScreenSaver with very impressive results. For more information, please click on links below. You may also download a sample demonstration of this remarkable program to experience for yourself exactly how the program works.
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| Here's How It Works
A manufacturer of golf equipment, for example, could offer customers a free ScreenSaver (on CD or via a web site download) featuring beautiful photos of world-class golf courses. As an additional incentive, those customers who install the program could be entered into a drawing to win a free golf trip, receive cost-saving coupons, and be informed of special offers and new product introductions. Specific information about the customer is collected when they complete the survey at the time of installation. Now the golf manufacturer can send targeted communications to select customers whenever they want.
Companies like Cisco Systems, Discovery Channel, Ford Motor Company, Lexus, and Intel, are using the ScreenSaver software and getting astonishing results. The average installation rate from a CD-ROM with an incentive offer is 38%. On average, a BroadCast Ad is seen by users six times a day, with 42% of users clicking through to the licensed company’s web site. And the user retention rate is more than 75%!
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